Broadcast QR effortlessly transports viewers from TV and DOOH screens to mobile screens.
Broadcast QR℠ enables you to layer a QR Code on video, broadcast, and streaming media to create fresh, beautiful, clear call-to-actions.
Relevant and interactive content at the right time.
With Broadcast QR, programming can contain onscreen QR codes. Viewers simply point their mobile phone cameras at the codes and are redirected to moble experiences, where they can learn more, see more, and buy products.
Deliver any experience you can imagine.
Broadcast QR can be placed in any type of programming for any reason to launch any type of second screen experience.
- Adding items to a shopping cart
- Deep linking to an extension of the broadcast/advertising content
- Launching an augmented reality experience
Popular Digital out-of-home (DOOH) screens.
- Digital Billboards
- Street Furniture and Digital Screens at Bus Shelters
- Mobile Billboard Trucks
- Screens in Shopping Malls, Restaurants & Airports
- Auto Roof Top Signs and Mobile Billboards
- Gas Pump Advertising Screens
How it works.
Activating Broadcast QR during screen programming is simple.
- Open your camera
- Alert viewers to hold their phone cameras up to the code on screen during shoppable moment.
- Scan the code
- Code appearing in the lower third of the screen will prompt your audience to scan the code .
- Consumers will be taken directly to a marketer’s site for purchase.
4 key benefits of Broadcast QR.
- Fresh, attractive and visually integrated.
- Simplified workflow. No editing of footage or encoding code into source. Provided as a scalable, transparent vector graphic (SVG, RGB color model) w/ highest level of error correction. Code added as an on-screen graphic, overlaying a portion of the screen-area.
- Device agnostic, does not require a specialized app for scanning or tracking. Works on iOS devices and most Android phones.
- Everything you need to manage and track campaigns within a single product suite.
- Campaign management.
- Custom domains and URL slugs.
- Broadcast QR code generator
- Link shortener and dynamic link management.
- Mobile-friendly landing pages.
- Reports with real-time analytics.
Broadcast QR places brands, broadcasters and advertisers in direct, measurable contact with their chosen audience.
- Tracks direct digital audience engagement.
- Number of scans, when, where and with what device OS.
- Views by television daypart.
- Views by language.
- 100% Private & Secure.
The Viewing Audience
- Everyone watches their favorite programs with their smartphone in hand. Everyone always has their phone with them.
- People who take the time to go to a station's or advertising programs web page are smartphone savvy to begin with.
- With the release of iOS 11 over 1 billion smartphones have built-in QR scanning via the native camera app. Android devices and social/chat apps also offer built-in QR scanning.