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What Are the Uses of QR Codes for Media Companies & Publishers?

Delivr offers media companies an audience activation platform that connects print, audio and other media to digital content and experiences.

Whether you publish magazines, newspapers, run radio or television stations, you know how important it is to stand out and engage your audience.  That engagement does not have to end at the turn of a page or the end of a program. By tagging your media with QR codes you can provide  call-to actions that bridge audiences from traditional media to new media experiences.

For publishers.

Publishers can use QR codes to extend the reach of their print publications from simple static pages to interactive media that engages readers and brings them from the physical world to the digital world where they can take action.

By printing QR codes within your publications, readers can scan them with their smartphone for a truly interactive, connected media experience:

  • Enhance articles with photos and video
  • Generate new leads
  • Sign up for specials or subscriptions
  • Make purchases interact with social media
  • Add click-to-call buttons for seamless engagement

With Delivr, anything you put on the web can be instantly connected to your publications and placed in the hands of your readers. And as the publisher you remain in control at all times, with the ability to manage and update your tags, even after they've been printed and published.

For media companies.

  • Enhance audience engagement and loyalty
  • Increase subscriptions
  • Increase advertising revenue
  • Promote online content
  • Promote special offers
  • Total management and reliability
  • Real-time analytics and reporting

Delivr® is a privacy-first software and services company serving thousands of businesses looking to drive audiences from offline to online experiences. Established in 2008, Delivr has developed software to track and visualize consumer engagement with print and broadcast media, labels and packaging. With Super Simple Serialization℠ and TrueMrk®, Delivr is extending its MarTech product suite to serialize and authenticate products. Headquartered in New York.