QR codes (quick response codes) are 2D Barcodes readable by smartphones using a QR code reader App. QR codes placed in ads, direct mail, retail displays or signage can deliver information and media to a consumer's smartphone via their mobile Web browser. QR codes can launch URLs, mobile landing pages, initiate phone calls, Tweets, App Store Downloads, Google Play Downloads and more.
Since 2008, Delivr’s Campaign Management & Tracking Platform has been successfully deployed by thousands of brands and businesses to run campaigns that connect print, social and broadcast media to mobile content, experiences and offers. Delivr extends your reach and understanding across online, offline and social channels by providing self-service tools that enable you to create and manage campaigns, then track and measure audience engagement of ads, direct mail, packaging, product tags, retail displays, and signage using Short URLs, QR codes®, and NFC tags.