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How to set up a campaign to deliver specific application URLs that are appropriate for various phone types?

How to set up a campaign to deliver specific application URLs that are appropriate for various phone types?

Application URL Feature


If you have an app, you know the challenge: how to make it easier for end-users to get and download the version designed to work on their device. Many contemporary devices have their dedicated application store, typically maintained by a vendor of a device or the Operating System (OS) running on a device. For example, Apple has App Store that supports Apple devices and iOS and OS X; Google Play, formerly known as the Android Market, allows distribution of devices built on the Android Operating System.

Delivr takes it a step further. We not only make it easy to use a single Short URL, QR Code or NFC Tag URL for all devices using one of the supported application stores, but also allow entering a link specific to a particular device or browser type. We call this the Application URL feature. Delivr will support any application URL, whether it is maintained on your own site, a site hosted by someone, or it is an app link pointing to an application store. Delivr makes sure that the application link you specify is the one provided to an end- user using the associated device group.

At this time Delivr supports Application URLs for the following device groups:

  • iPhone/iPod Touch URL: Apple’s iPhone and iPod Touch running iOS
  • iPad/iPad Mini URL: Apple’s iPad and iPad Mini running iOS
  • Android URL: Android OS devices
  • BlackBerry URL: BlackBerry OS devices 
  • Symbian URL: Symbian OS devices 
  • Windows Phone URL: Windows Phone OS devices 
  • Nokia URL: Nokia devices that do not run on Symbian OS or Windows Phone OS
  • Opera Mini URL: Devices using Opera Mini browser when Opera Mini does not provide further information on the device
  • Desktop Device URL: Desktop Devices, a group capturing all non-mobile devices

When an end-user clicks your Short URL, scans your QR Code or taps an NFC Tag to download your app, our platform automatically provides their device with the correct link based on the information provided by the end-user’s device. If your web links are entered correctly (one needs to be careful with so many options that Delivr supports), an iPhone user will be directed to an iPhone version of the app; an iPad user will be able to get an iPad version directly; an Android device user will get an Android version, and so on.

If a device is not supported, or the application link is left empty (say, there is no version of the app for that device), the end-user is presented with the default Destination URL that you can specify, and change. If the end-user’s device is not in one of the device groups above for which you specify the Application URL, the end-user will be presented with the default Destination URL. The Destination URL might be used, for example, to provide an alternative landing page to end-users whose device is not currently supported.

Note that the desktop devices group (Desktop URL) includes Apple’s computers running Mac OS X apps as well as non-Apple devices, so it would not be a good idea to use this Application URL for OS X apps – unless you are sure that they will primarily be used by Apple Mac’s users.

Here’s how to set up a campaign for the app download:

  1. Log into your account on
  2. On your account dashboard shorten the URL for your desktop App landing page. This web address (URL) of the alternative (e.g. fall-back) landing page that will be presented to end-users (visitors) whose device will not be associated with one of the Application URLs; this is called the Destination URL, and is the usual and mandatory element of a URL-type (http-type) campaign on Delivr. Don’t worry if you don’t get it right; you can edit the Destination URL later.
  3. Make note of the Delivr ID, that is the last 5 characters of the short URL; you might need this to easily find the campaign on your dashboard.
  4. Navigate back to your Dashboard by clicking the ‘Dashboard’ link at the top navigation menu.
  5. Identify your new campaign on the list and click on ‘edit’ (a pencil icon). (If you cannot see the campaign on the list, use the Search feature: type the Delivr ID you’ve noted in the previous steps into the search field and click on the [Search] button to find it. Please see {link to FAQ or search here} for more details on the Search feature.)
  6. Click on the Set Application URLs link just below the Destination URL field. The list of Application URLs for supported device groups will be opened up, as shown.
  7. Edit/modify each Application URL as needed. (Click on the [?] for a brief information on each Application URL type and associated devices.)
  8. Edit/modify the Experience URL if needed. As described above, this is a link to the alternative landing page for all other device groups not associated with a specific Application URL.
  9. Click on the [Save] button (located at the end of the page) to save the URLs entered. (You might need to scroll down the page to reach the [Save] button.)

That’s it!

Remember, before releasing or printing your new Short URL, QR Code or encoding your new NFC Tag: test, test, test!

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Delivr® is a privacy-first software and services company serving thousands of businesses looking to drive audiences from offline to online experiences. Established in 2008, Delivr has developed software to track and visualize consumer engagement with print and broadcast media, labels and packaging. With Super Simple Serialization℠ and TrueMrk®, Delivr is extending its MarTech product suite to serialize and authenticate products. Headquartered in New York.