Pricing Guide

Food and beverage

Make your shop pop by integrating offline and online experiences with QR codes. Make your product packages, menus and takeaway bags interactive and personal with QR codes.

Shopping and e-commerce

Every interaction matters. Whether it’s offline shopping connecting to an AR experience, or bringing users back from a delivered package - QR codes help in both, and more.

Logistics and shipping

Ship better customer experiences! Use a QR code to make it easy to get in touch via email or message,  or provide instant information about the package.

Healthcare

Better care starts with breaking silos between offline and online. QR codes help deliver a patient’s progress to the doctor & assists patients with medicine dosage and expiration date.

Travel and tourism

Guide to the path less-travelled. Leverage QR codes at strategic locations to navigate users to attractions, deliver local maps and itineraries, and inform them about local history.

Real estate

Always be available for potential buyers even in non-working hours - with a QR code. Use these QR codes to deliver contact details in the form of a digital vCard, around the clock.

QR codes are encountered in different circumstances, fitting into one of the following distances.

Intimate Distance

Effectively zero distance. These QR codes are expected to be interacted with from a small distance; it can be as small as the camera focus on your device can go.

Examples of QR codes at intimate distances:

• QR codes inside a magazine or newspaper
• QR codes on envelopes mailed to you
• QR codes on business cards
• QR codes on the menu in a restaurant
• QR codes on products in a supermarket
• QR codes on books and DVD covers

Personal Distance

This is the distance individuals maintain between each other. The length of the arm plays a major role in defining this distance and it ranges between 1.5-2.5 feet (1/2 to 3/4 meters). QR codes that fit into the personal distance are QR codes that are in your arm distance after extending your arm towards them.

Examples of QR codes at personal distances:

• QR codes on supermarket shelves
• QR codes on bus stations
• QR codes in a zoo or museum

Social Distance

This is the distance that people feel comfortable with, in a social situation. It measures between 6-12 feet (1.25-3.6 meters). QR codes that are expected to be interacted within a social distance are QR codes positioned in places where many people are gathered.

Examples of QR codes at social distances:

• QR codes in subway cars
• QR codes in buses
• QR codes in underground stations
• QR codes in bars and restaurants
• QR codes in movie theaters
• QR codes on posters and LED screens
• QR codes on in-store POS / POP displays
• QR codes on storefront windows

Public Distance

This is the distance considered to be well outside any social involvement. This distance goes between 12 feet and above (more than 3.6 meters). QR codes are expected to be interacted in a public zone. The most natural way to contact them is from a distance of 12 feet and above.

Examples of QR codes at public distances:

• QR codes on billboards
• QR codes on signage
• QR codes on T-shirts
• QR codes on sign posts
• QR codes on buildings and entrances
• QR codes on buses

Distance and QR code printing  guidlelines and best practices.

Every distance has an equivalent QR code size.

For QR codes that will be scanned up close e.g.; on Products, in Magazines.

• 10mm (.4 inch), excluding the margin, is the minimum size for scanning standard, ISO 18004-compliant QR codes, Increase to 12 mm excluding the margin if possible.
• 30mm (1 3/8 inch), is the minimum size for scanning Visual codes*

For QR codes that will be scanned from afar e.g; on Signage.The ratio of the scanning distance to the size of the QR code should be close to 10:1

• The simplest approach is use a QR code size that is at least one tenth of the scanning distance, excluding the margin.
• For example, a code on a Billboard that will be scanned from a distance of 10m (32 ft) should be at least 1m (3.2 ft) in size, excluding the margin.

For all QR codes

• Use a minimum margin of 4 blocks. Delivr default.
• Good contrast between the background and the QR Code color is very important when a standard Black & White code is not used. In cases of colorized codes, the QR Code should have a dark color with a light background color.
• Some QR Code Readers can not read reversed colors e.g., light color with a dark background color, white with black background color.

* Please note, while Delivr provides high-level best practices, most label and packaging design require deeper bespoke analysis especially when deviating from a standard black and white code. That starts with a review of a PDF of the layout, requires an understanding of the type of printing method and materials, and may then move to a print trial. Always Test. Test. Test.

For Broadcast QR:

• The minimum code size at 1080p Resolution is 240 pixels x 240 pixels at 72 dpi. Expect a scanning distance of 3-5 feet.
• Increase size to increase average scanning distance. e.g.;1000 pixels x 1000 pixels,10 feet

Improving cleanliness on everyday objects.

Scientists studying the coronavirus quickly found out that the virus can potentially infect a person through everyday objects. The research showed that the virus remains active for up to 24 hours on cardboard and up to three days on plastic and stainless steel. The Centers for Disease Control and Prevention (CDC) says that it may be possible for a person to get COVID-19 by touching a surface or object that has the virus on it and then touching their own mouth, nose, or possibly their eyes.

No-contact interaction with QR codes.

With QR codes, you can, at least, slow down the spread of COVID-19 by making everyday objects accessible without ever touching them. Depending on the size of the QR code, you only need a minimum of 25 cm (10 in) to scan a QR code. In comparison, NFC (near-field communication) devices can only interact when they’re brought within 4 cm (1​ ½ in) of each other.

Implement QR code in your hospital or clinic.

QR codes are not only cost-effective, but they are also quick and easy to implement. Plus, in the wake of COVID-19, there’s an added benefit that keeps everyone clean through contactless interactions. Below are several examples of how you can use QR codes in your healthcare facility.

Eliminate pen and paper registrations.

It’s easy to set up, and there is absolutely zero cost to implement a QR code as the entry point of your patient registration process. You only need to print or display a QR code at the entrance or directly at the waiting room for a no-contact registration process.

Provide contactless information.

Hospitals and clinics share information via brochures, flyers, and posters. You’ve seen them everywhere on the counter, tables in the waiting room, and even in doctors’ offices. Not only are they a waste of resources, but they are also rarely replaced or cleaned. With a QR code linking to a digital version of your materials you can reduce paper waste and share information without physically touching materials.

Create downloadable marketing materials.

QR codes on brochures promote contactless interactions. Brochures and flyers are usually text-heavy, and the information in it can get outdated from the time they’re printed to when they get to your patients. Add QR codes on your marketing materials that lead to their digital copies so that your patients can take the information home without ever touching them.

If you need to update the information on a regular basis, you can use a dynamic QR code to update your link whenever you want without ever needing to reprint a new QR Code. This way, you save even more on printing-related costs.

Provide different ways to access information.

Bring your posters or infographics to life with videos. Everyone absorbs information differently. That’s why it’s important to prepare multiple ways to share information. A traditional poster or infographic can be enriched with videos or sound files with the addition of QR codes that link to the media..

Streamline inventory management.

Know what’s stored in your inventory without physically checking them. Proper inventory management at a healthcare facility can be tricky. By adding QR codes into your inventory, you can implement a more organized system that could potentially help cut costs as well. Use a plain text static QR code to assign labels to your storage drawers or cabinets so you can check what’s in them with a quick scan. You can also assign a different color to each QR Code to indicate their type, expiration date, and more.

Improve your relationship with patients through QR codes.

Go even beyond the standard service you provide and offer a better experience for your patients. Aside from keeping everything cleaned and sanitized, there are also other ways for you to make your healthcare facility more accessible with QR codes.

Offer multi-channel communication.

There are more cost efficient ways for you to communicate with your patients then over a phone call. Simply add an Email QR code or SMS QR code that your patients can scan and send you emails or text messages in seconds. Or, use a QR code linking to your Twitter profile to redirect the more tech-savvy patients to send you a tweet or direct message (DM).

Enhance the overall experience.

The waiting area is often filled with worried friends and family members. To help keep them occupied during this tough period, why not offer free WiFi? Adding WiFi to your healthcare facility has the same benefits as adding magazines or a fish tank that helps patients relax and decrease perceived wait time. You can create a QR code that provides a direct link to your wait room WiFi network.

Offer more than the product itself.

Encourage consumers to use your product in different ways by providing suggestions and recipe recommendations. Use a QR code on your packaging so your customers can scan it to get access to a list of recipes, nutrition facts, and other helpful references for using your product. And, if you want to change up information from time to time on your packaging, you can edit your QR code destination at any time, as often as you wish without having to reprint the QR code or change your packaging or label.

Get more social media followers.

Encourage customers to connect with your brand online by placing QR code on your label or packaging.. With a single scan, you can ensure that consumers can get to your correct profiles on different social media platforms without having to type and search.

By providing a list of your social media pages, you let consumers choose their favorite way to connect with your brand.

Boost your sales.

If you’re running limited offers and deals on your products, advertise them by using a QR code on retail and point of sale (POS) displays. You can include details such as expiration date, terms & conditions, and more.

This QR code use allows consumers to save offers or coupon to their smartphones until they’re ready to redeem, increasing the likelihood of them sharing it with  friends and family.

Display more product information with smart packaging.

To provide more product information on a specific item, include a QR code in your catalogs, labels and packaging.

Need a QR code for your labels and packaging?

Bridge the communication gap.

Business cards are often discarded as soon as they are handed out. With the a Profile QR code with vCard, you can make access to your contact information a lot easier for your patients. A quick scan allows patients to easily save your phone number, email and address as well as the links to your social media profiles. Plus, you can always update the information in your profile without needing to reprint or QR code or the materials it's placed on.

Share info without a website.

Maintaining your own website takes time and effort. With the a Business Profile QR Code you don’t need your own homepage to offer your patients all relevant information about your clinic in one place. Place a Business Profile QR Code on the outside of your building and easily share your opening hours, phone number, email address or additional website links. With one scan, patients get all the information they need while you can focus on providing care.

Improve your services.

Collecting feedback about your services often gets overlooked in the daily hassle of a clinic. Let patients take feedback survey in their own time by including a QR code linking to a feedback forms. After completion form contents are directly submitted to your preferred email address so you can view the suggestions and improve your services. You can also easily edit the form any time if you want to adjust the topics on your questionnaire to get more detailed feedback on your treatments, staff or facility.

Help patients come prepared.

Avoid patients showing up to their appointments unprepared by including a QR code on appointment cards or signs at the welcome desk. Share information  and checklists to help patients prepare necessary documents for their appointment or how to behave after a treatment. Easily update the information when needed without reprinting a new QR code or the materials the QR code is placed on.

Need a QR code for your clinic, hospital, healthcare center or in a doctor’s office?

Show off your best dishes.

Your menu could offer the most delicious-sounding food but some of the dishes may seem unfamiliar to your guests. Adding too many images will clutter a stylish menu, which is why having a QR code leading to more images is the perfect solution. Easily display images of your mouth-watering food and beverage selection with one QR code.

Increase your social media followers.

Great food deserves to be shared on social media. But customers often struggle to search for the right page. By placing a single QR code on your restaurant’s table tents, your customers can now follow you easily and quickly tag you in their posts. Let your customers choose their favorite way to connect with you online with a list of your social media channels in one QR Code scan.

Improve your services.

A satisfied customer will stay loyal. That is why customer feedback is important so you can detect which areas to improve. A QR code leading to a page with form makes this process a breeze as all reviews and ratings get sent immediately to your email. Simply print the QR Code on your receipt, menu, or even table tents so your customers can scan and leave feedback. If you’d like to ask your customers for more detailed feedback, then a feedback QR Code is the right solution.

Advertise even when you’re closed.

Your establishment’s window is the best asset when it comes to advertising. Why not put it to good use by placing a QR Code leading to your website or profile page? When you close up for the night, passersbys could be curious so don’t let this space go to waste. With a single QR code scan you can provide opening hours, menu, social media, contact details, and much more.

Need a QR code for your restaurant, pub, cafe, bar, or eatery?

Why placing a QR code on packaging matters.

Placing QR codes on product packaging is an effective marketing tool because QR code scanning is fast, simple and takes the customer directly to your information. Whether your goal is to receive customer feedback, promote your social media, provide nutritional information or simply make it easy to reach out to customer support, adding a QR code that leads to your specific information boosts the value of your packaging.

QR codes and different types of packaging.

Depending on the industry, product or service, there are multitudes of branding opportunities in every type of packaging.

Below are three types of packaging:

Primary packaging.

The primary type of packaging is the container that holds the product itself. Products can come in paper, carton, cardboard, plastic, glass or metal containers. Labels on these may need to include ingredients list, expiration date and warning symbols. Also, they need to be visually appealing and recognizable to the end user. Examples include canned goods, toothpaste tubes, perfume bottles, and candle jars.

There are many opportunities to use QR codes on packaging of this type, especially because the consumer holds onto it for a long time. If you want customers to know about how your product was made, you can include a series of videos regarding the product.

Secondary packaging.

This type supports the primary packaging and refers to the container that holds the product indirectly. It is the box that holds a pack of medicine tablets or tray and shrink wrap around a pack of cans. Like primary packaging, labels on these may need to contain information such as ingredients list and expiration date.

There are endless opportunities to use QR codes on secondary packaging solutions. You can link to your online promotion or sweepstakes or lead consumers to your step-by-step tutorial so that they know how to use your product properly.

Tertiary packaging.

Generally used for grouping items together, tertiary packaging solutions include pallets, corrugated boxes and cartons. While the purpose is mainly for transporting, this type of packaging can still be used for brand marketing. A QR code on your transport boxes is a great way to let people know what kind of company you are.

Empowering consumers and building brands.

In general, QR codes for customers to scan have become a common sight on American food packaging, and a scheme called Smart Label has played a key role in their rise.

This scheme has brought together more than 30 different food manufacturers (as well as shampoo and cosmetics brands). It provides instant information about ingredients, calories, allergens in accredited products - giving customers more power about what they eat and drink.

It just shows that scannable QR codes can be used in multiple ways, with the potential to protect brands against controversy and help customers with their shopping at the same time.

Helping new brands.

The benefits of QR codes aren’t restricted to big business. In fact, they probably have more potential for small and medium sized food brands, which often desperately need a way to differentiate themselves from the herd. A QR code can be a great, simple way to do so.

Think about salads. Transparent boxes of arugula aren’t easy to market. Customers know that some arugula is spicier, fresher and more peppery than others, but in the store those differences are hard to detect. What they need is a way to connect with specific salad brands, allowing them to tell the story of their arugula, and why it beats the competition.

That’s how new company Classic Salads of California’s Salinas Valley used them. QR codes were added to box labels and linked to a mobile optimized landing page full of relevant information about arugula.

5 tips for QR code design on packaging.

1. Add color. Color is the easiest way to make QR codes stand out. Play around with your brand or campaign theme colors to make your QR Code appealing to scan.
2. Include a call to action. For better chances of more scans, include a call to action so consumers know what content they’ll receive on QR code scan.
3. Print big. In general, QR codes should be at least 2 x 2 centimeters (around 0.8 x 0.8 inches) in size. It is always better to be on the safe side and print the code bigger on your packaging. Avoid printing on edges that cut off your QR Code or on uneven surfaces that would distort the image to avoid making it unscannable.
4. Consider placement. Placing QR codes next to barcodes can also make it difficult to scan. If you have both types of codes on your packaging, place one on a different side from the other.
5. Inspect material. Since packaging can come in a variety of materials, be wary of choosing one that reflects too much light since this also competes with the scannability of your QR code. Whichever type of packaging you decide to print your QR codes on, it’s important to use the best resolution available. Professional printers will need high-quality images, so provide your QR code image in .eps format by downloading it directly from your account dashboard. And especially with costly, high volume print jobs, always request proofs to test scan before printing to avoid any mishaps. For more valuable tips, please read our QR Code Printing Guidelines & Best Practices.

Insights with real time analytics.

After your campaign starts, Delivr tracks performance - how many times, when, where and with what devices.  All information is presented in the form of easy-to-understand graphs and charts. The statistics also include raw data tables, downloadable in CSV format.

Straightforward reports display everything you need to know about your campaigns in real time. After the campaign starts, Delivr tracks performance - how many times, when, where and with what devices.  You can link one web address/landing page with many different Short URLs or QR codes. Then, you can truly measure the effectiveness of your campaign through different communication channels. Our clear and simple reports are designed for people not specialists allowing anyone to turn insights into action and plan future programs. All information is presented in the form of easy-to-understand graphs and charts. Need to do some serious number crunching? You can also export your data to an Excel spreadsheet for further analysis.

Track campaign performance by placement, time, location, referrer, browser language and type of device. City-level IP & Street-level GPS Location Reports. Private & secure click metrics. Export report data. Integration with Google Analytics.

Need a QR code for your product packaging?

QR code basics.

If you are just starting out with how to print QR codes on labels and stickers for your products, it is a good idea to adhere to a couple of basics.

1. Make sure your QR Code is positioned in a place on your label that is easy to see and, most importantly, easy to scan. Also, if you are placing a QR code on a curved surface, you'll want to make sure that the QR code is not too large so that scanning is not affected by the curvature.
2. Don't assume everyone knows what a QR code is and how it works. Include simple instructions near the code to guide people on how to scan it. Something as simple as the line “Scan the QR code with your smartphone for instructional video” can have a dramatic impact of your scan metrics.
3. Consider creating an incentive for people to scan your QR code, an offer or promotion. Even if you don't have a promotion to offer, you can still extoll the benefits of visiting your website as an incentive to scan.

Top 5 ways to use QR codes on your labels and stickers.

Custom QR codes on stickers and labels can be used in a number of ways that offer value for both you and your customers.

1. Enhance your social media presence. While printed advertising still offers its own unique value, no attempt to further a brand is complete without generating and maintaining a healthy social media presence. QR codes are a great way to guide your audience to your online profiles on Twitter, Facebook, TikTok etc. This is a proven way to generate visits and likes in short space of time in order to increase the visibility of these pages.
2. Offer value for money. While QR codes on product tags are a great way of adding value after a purchase, custom QR Codes on stickers can be a great way to guide people to a purchase.
3. Offer content incentives. An incentive doesn't always have to be a discount. Your QR codes can link to great content that entertains as well as enhances your brand's image.
4. Streamline your label. If your product needs to offer a great deal of information e.g.; nutritional information, return address labels, instructions for use, product registrations, mailing labels etc. you can streamline your label and reduce unsightly clutter by adding a QR Codes that links to all the additional information you need. You can even use this as an extra opportunity to guide visitors to other promotions and advertising content.
5. Keep it simple with a website link. If you are confident in your brand's ability to generate interest, you can avoid the hard sell and simply use a dynamic QR code as a way of making it easy for customers to find your website. This strategy is ideally suited to established brands with a loyal customer base.

Need a QR code for your labels and stickers?

QR codes have the potential to turn reading into a more interactive experience. All the reader needs is a smartphone or mobile device to scan the QR code and they can unlock windows to world beyond the printed page.

Which books suit QR codes?

QR codes for books are easy to design and can be used across a variety of books from textbooks and instruction manuals to cook books and children's stories. They are particularly successful as a marketing or branding tool for self-publishing authors. Guidebooks to show amusement and historical attractions or luxurious coffee table books are opportunities to use QR codes as well. A good example is Usborne Publishing.

Usborne has been making children’s books for over 40 years. Founded in 1973, Usborne is the largest and most successful independent children's publisher in the UK. Usborne books are available around the world, both in English and in over 100 different languages. As a company Usborne is constantly innovating, looking for new ways to engage children with books and reading. The latest edition of the Usborne Science Encyclopedia has 180 QR codes printed on the pages of the book. The QR codes provide instant access via a mobile phone or tablet to websites with video clips of experiments, animals in their habitats and animated lessons. WATCH THE USBORNE VIDEO.

10 reasons for putting QR codes in books.

1. Potential buyers browsing bookstores can instantly check out whether a book is the right choice for them by reading customer reviews and visiting the author's website. They can also access pricing information and research other books in the series.
2. Other books by the author or titles in the same genre can be suggested to, triggering additional  book sales.
3. Using a QR code, readers can be brought to a page where they can leave reviews about the book and communicate with the author and other readers as well as posting comments on social sites.
4. Providing a link to an interactive element or media attracts more people to reading, and helps them learn more.
5. A QR code can link to a book trailer.
6. Turn printed words into audio. Implementing a QR code on the inside cover of your books can come in handy so readers can choose whether to read or listen. A simple scan of the QR Code redirects them to a mobile page where they can listen to an excerpt from the book. They can listen to it and if they like what they hear, they can click the button on the mobile page which links to the full version of the audiobook. This way, your QRcode provides your readers with additional value that comes with every book they purchase.

7. Provide your readers with excerpts. When putting up banners to promote your latest book, you can add a QR code which gives people easy access to the synopsis or excerpts of it. With their smartphones, your readers can scan the QREcode and read a few pages to get them interested to purchase it. And with every QR code, you can provide a link to where they can purchase the book online if they want to finish reading the entire book.

8. With a QR code books can be purchased directly from publishing houses and instantly downloaded to mobile devices.
9. Boost your sales witha QR codes that when scanned provides a coupos.
10. QR codes have the power to build the brand and marketing potential of both authors and publishing houses.

The further potential of QR codes on books.

Children love picture books and they love being read to. What could be better than their favorite author reading their favorite book to them? Scanning a QR code linking to audio or a video can open this world to them. QR codes are also a cost-effective way of flipping social media from a study distraction into a study tool by making textbooks more dynamic and interesting. QR codes can bring everything from school libraries and study rooms to worksheets and homework  to life.

Create interactive sheet music with QR codes.

In just a few steps musicians can benefit from applying QR codes to tag their printed sheet music. The QR codes enrich the score they are studying by linking it to relevant online information, such as recorded performances and background information.

Source: https://cleverclogs.org/2011/07/creating-interactive-sheet-music-with-youtube-and-delivr-qr-codes.html

How to design a great QR code for books?

A lot of thought and effort goes into the design of book content and every book cover. A successful QR code needs to fit neatly into this overall concept without detracting from it. While crisp black and white codes always stand out clearly, bringing color to them allows them to work with the book's design. Be sure to add a a call-to-action to tell the reader what will happen when the code is scanned. For example, “Scan this QR code to enter the world of …”.

Printing QR codes onto books.

The high-gloss finish of many books can create light reflection and distortion so careful thought needs to go into the positioning of QR codes on their covers. A good idea is to link it to the book's blurb, either on the back cover or the inside flap. Loose-leaf covers do get damaged or lost so it makes sense to also have the Code within the book itself.

CityStory book project, Greenville: Imprints of a City. Sustainable storytelling that goes beyond the page.

This artfully designed coffee table book tells the story of Greenville through words and images, presented in black and silver ink with QR codes linking to videos and web pages to enhance the experience. More than just a history of the city, the book focuses on the modern city that Greenville has become, and narrates the story of today’s Greenville, with its people, places and personality. CityStory selected Delivr to power the QR codes used throughout the book to bring stories to life.

Need a QR code for your book?

The value of QR Codes on displays.

Effective use of QR codes on point of sale (POS) or point of purchase (POP) displays include providing helpful information to customers at the moment of making a buying decision. As well as benefiting from increased sales, as a retailer, you can also use these codes for encouraging  shoppers to provide their contact details in exchange for offers and discounts.

Suggestions on where QR codes can be used on your displays.

1. QR codes in display windows. The use of codes in your window display totally transforms the concept of “window shopping”. They give customers instant access to product information ranging from reviews and styling advice to finding out about related products. QR code are "always open" extending the shopping day after your store is closed, consumers can simply scan and buy.
2. QR codes on point of sale displays. Point of sale and checkout displays have always been used to promote impulse purchases. When QR codes are added to your point of sale displays thay can also serve as a tool for showcasing your store's special offers and new product arrivals. Alongside the QR code, a clear call to action should be displayed, indicating whether scanning the code leads to product information, free samples, discounts or a sweepstakes entry.
3. QR codes on floor standups. The placement of floor standups featuring QR codes can highlight your seasonal promotions and special offers. For example, scanning a QR code can give images of a selected item such as a dress that has been styled and accessorized in different ways. Such creative floor standups are a proven method to drive further purchases.
4. QR codes on pop up displays. Pop up displays with QR codes can increase consumer interaction with your brand by linking a product to digital promotional campaigns. Shoppers can see the product, whether it's clothing, homeware or food, being styled or used in creative ways. This instantly alerts them to the product's potential as while suggesting related products they might wish to purchase.
5. QR codes on LED displays. Large LED display screens in your store, a shopping mall or public arena are a great way of advertising your product. As the QR code has now become part of a moving image you will need to ensure the LCD or LED screen is of the highest quality possible with an optimal refresh rate and minimal light distortion, both factors that can affect code scanning.
6. QR codes on trade show displays. Using QR codes on trade show displays immediately increases the size, scope, and potential value of your exhibition space by extending your space to your visitors smartphones. Whether they are linking to a sweepstakes entry, offering discounts  or simply providing a way of connecting with clients in the future, QR codes hep conver interest into sales.

Successfully designing QR codes for displays.

QR codes on displays need to be clearly visible from a distance, featuring bold and readable fonts that stand out from their surroundings. Provide the necessary information with small chunks of text and position the QR codes where they can be easily accessed by smartphones. Customize colors and fonts to match your brand while providing a clear contrast between foreground and background. When designing QR codes for LCD or LED display stands the design of the border and ensuring enough color contrast between the Code's design and the background become even more important.

The right design is a guaranteed way of generating more sales for your product. Once your code is designed, check its functionality across a range of mobile devices before committing to a print run. For more advice, visit our website and read how to get creative with QR code design.

Need a QR code for your display?

Information matters, add value to products.

Consumers want to know nutritional information, whether artificial sweeteners have been used, how many calories a drink contains, and information about things like anti-GMO credentials, sustainability or carbon emissions. You can't put all of that on the packaging - which is how a QR code linking to more information can elevate your packaging to smart packaging. QR codes and also be linked to stories directly from growers and collectives, setting smaller manufacturers apart from big corporations.

Using QR codes on wine bottles.

When customers scan QR codes on wine bottles in store or after a delivery, they can find out where the grapes have come from, see intros from growers and wineries, learn about suggested pairings with specific foods or deserts, and generally get a feel for the wine's authenticity.

Enhancing coffee cups with QR codes.

Even ordinary old coffee cups can be enhanced. When QR codes are added to coffee cups, they can link customers to loyalty propgrams and offers. As they sip their coffee, customers can casually scan the QR code and find out everything they need to know about special offers or loyalty points using the QR code.

Need QR Codes for your packaging?
 

1. Divert to a website or product.

One use of QR codes on store windows is to offer a simple wa for shoppers to get to what they need when you're closed. So, instead of having to type in the website on their phone and locate the product through the search bar, the QR codes on shop windows can take scanners straight to order a product.

2. Scan for a promotion.

It might seem like counterproductive to offer a discount code at the store itself, but you have to keep in mind that a customer walking by in front of your store doesn't help you much. The key is to get them through the door and a coupon code for an in-store product in the form of a QR codes placed on your store window is a great way to motivate shoppers to shop. At the very least, you will educate locals about what kinds of offers and products are available at your store, which can also pay dividends later on.

3. Sell your brand.

QR codes on store windows can also be used to link to video content. This means you can give someone a thirty-second overview of your store and build interest. This strategy has been used to great effect by tlarge brands, but there is no reason why it can't work just as well for a bricks and mortar business.

Need a QR code for your shop window?

Create a self-guided museum or zoo tour with QR Codes.

If you’re a museum or zoo educator, you’re likely familiar with self-guided tours, in which visitors wear headphones that provide them with information about an exhibit. Some of your visitors, however, prefer a more interactive approach. What if you could give them a way to choose which parts of an exhibit they would like to learn more about, or even provide a means of digitally interacting with the content?

QR codes can help you create an engaging, immersive self-guided tour. Visitors can control how and when they interact with displays, or even ask questions or provide feedback in a digital portal.

Here’s how you might design this:

1. Set up a supplemental webpage for each part of the exhibit. You could create an online quiz, an explanatory video, or a page with digitized historical documents.
2. Configure a QR code for each piece of supplemental content. 
3. Place the code in a prominent location at the corresponding part of the exhibit. Don’t simply post it with no explanation: Incorporate it into your existing signage so that visitors will be encouraged to scan it.

Visitors will appreciate being able to customize their  experience, especially since many of them are already looking up supplemental information on their phones. You can guide their process of discovery by providing immersive content, linked via QR codes.

Collect and display visitors’ input in real-time wth QR codes.

QR codes can work with other technologies to create a user-generated livestream. For conferences, workshops, awareness events, and other events where visitors are encouraged to talk and share, this can be a great way to boost engagement.

Ever heard of a Tweet wall? Tweets about or from an event are displayed on a large screen. You can achieve something like that with QR codes. This approach works better for events at which visitors might not have Twitter accounts or in situations where you’d like to better curate the content that appears on the stream.

Here’s how it might work: 

1. Set up an online form in which visitors can submit thoughts about the event, personal stories, or photos.
2. Configure a QR code that leads to the form.
3. Choose one or more curators (or use an automation tool such as Zapier or IFTTT) to process form submissions during the event and create posts on a landing page that automatically updates.
4. Use a mirrored screen or projector to show the page on a large screen.
5. Post the QR code next to it, so that visitors can scan the code to make their contribution, and see their content appear on the screen.

You can configure whatever setup works for you. Think outside the box to design an experience that actively seeks information from your visitors. The key is to use the QR code to provide a convenient way for them to provide input. Whether that leads to your Twitter page, an online form, or a phone number to call is up to you. By contributing to the exhibit or conference in some way, attendees will feel more connected to the event. This technique also works well for conference speakers: If you include the QR code in your PowerPoint presentation, just be sure to make it large enough to scan from a distance!

Create an art show like no other with QR codes.

In our modern age, art shows are evolving into more interactive, immersive experiences than the typical gallery opening at which patrons passively look at art. If you’re interested in taking your art event to the next level, consider rolling digital experiences into the mix. As with the self-guided tour, you can achieve this with QR codes.

Rather than simply providing supplemental content, show producers interested in a QR-augmented show should include artistic works that only exist in a digital form, or make the act of scanning the QR code part of the experience. The livestream described in the previous section could be used as part of an interactive art piece.

Some other ideas include QR codes that lead to:

• A companion video to an artwork
• A simple question that visitors have to answer correctly to see the rest of the artwork
• A clue in an artistic scavenger hunt
• A link to a social media app to encourage patrons to take a selfie with the art 

By using QR codes, you can digitally expand your exhibit even with limited equipment and resources. You can offer visitors an intriguing way to interact with the show, which helps boost patrons’ engagement and potentially their donations Plus, many artists will love the option to make their art more performative and may already be using QR codes in their work.

QR codes’ power lies in their simplicity. Don’t send people to a destination where they have to take a bunch more steps to achieve something, or to a destination they can easily find on their own. Configure the codes to go to exclusive videos, hidden landing pages, and secret portals, but make that content easy to access once the users arrive.

It’s both easy and important to make QR codes a seamless part of the exhibit. Post them prominently and with proper labeling, but not in a way where they seem forced or redundant. Think of ways they can add intrigue or boost interaction, rather than remaining as passive links to your website or social media.

By using QR codes to build or enhance an immersive experience for your attendees, visitors, patrons, and guests, you can encourage them to engage with your content. Research has shown that higher engagement leads to greater retention and a more positive impression of the organization or speaker.

You’ve probably seen QR codes on print media such as flyers, posters, business cards, or even receipts. However, marketers are increasingly discovering the potential of QR codes to enhance product packaging.

Your product packaging has to pull triple duty. It has to describe the product in a way that will encourage customers to buy it, provide legally required information such as ingredients and nutrition facts, and express your brand. Needless to say, product packaging is challenging to get right. A single misstep can hurt your profits and drive customers away from your brand.

When you need to pack so much information onto the packaging, you miss out on a lot of opportunities. How can you help customers get answers to their questions about the product? How can you encourage them to visit your social media? Customers who do these things are more likely to make a purchase. If only your packaging could instantly direct customers to a website or have them make a quick phone call.

With QR codes, it can.

Here are the top ten best ways to use QR codes on your product packaging to drive sales, boost customer engagement, and encourage brand loyalty.

1. Use QR codes to show customers how to use your product.

A big barrier to customers making a purchase is when they can’t envision how they would use the product. This is especially true if your product isn’t something they typically encounter. Consumers don’t like to make decisions or do research when shopping: They will always gravitate toward the simplest option. 

Unfortunately, product packaging typically doesn’t have the space for you to print a how-to guide or show sample uses of the product. A video might be ideal, but we do not live in a magical world where moving images can be printed on paper. QR codes offer a convenient way for consumers to access an instructional video or a website that gives them more information about the product. If they can imagine themselves using the product, they’re more likely to buy it.

Example: You’ve invented a gadget that helps consumers slice and pit avocados more easily. However, you’ve heard some feedback that customers don’t always understand how to use it. Rather than printing cumbersome instructions on the product packaging, use a QR code to drive customers to a short video that demonstrates how to use the gadget.

2. Use QR codes to share your company’s story.

Research shows that younger consumers are value-based shoppers. They gravitate toward brands that have a compelling story and demonstrate a commitment to sustainability and inclusivity. No matter what you’re selling, communicating your company story to consumers has a measurable impact on your sales.

Think how you can use QR codes to provide digital content that younger generations will appreciate. For example, you could use a QR code to drive shoppers to a landing page that showcases your company’s charitable giving. Your food packaging could feature a QR code that shows the customer a short documentary about the farm that produced the ingredients. This tactic can enhance the shopping experience and provide easy access to your company’s story in an unobtrusive way. 

Example: You have a dairy farm that’s been in your family generations, and you’re very proud of your success. You want to share your journey with consumers and assure them that your animals are well taken care of. Print a QR code on your cheese packages to send customers to a mini-documentary that takes viewers behind-the-scenes on your farm.

3. Use QR codes to provide social proof.

Make no mistake, consumers regularly check review sites, as well as your own social media profiles’ reviews sections, to see if your product does what it promises. If they’re in a brick-and-mortar store examining your product, they likely have their smartphone out to look up reviews before they head to the checkout.

Why not guide the conversation a bit? Create a QR code that leads to a landing page with verified endorsements and other forms of social proof and print it prominently on your packaging. If you have good reviews on your Google, Facebook, Yelp or Trustpilot page, use a QR code to send customers there. Customers have their smartphone already in hand: Take advantage of that.

Example: Your Amazon product page has a lot of positive reviews, but you notice that most of your customers are visiting your Facebook page, which has some negative feedback. Print a QR code on your packaging that leads to the Amazon page, with a clear call-to-action, e.g. “See how much Amazon shoppers love our product!”

4. Use QR codes to list product information.

Under new FDA regulations for food products, you’re required to list nutrition facts and detailed ingredient information on your product packaging. That can take up a lot of real estate. Crowd your packaging with too much information, and you lose the customer. Remember, consumers want simplicity, but they’re still going to read the packaging.

If you need or want to list other product information, such as detailed ingredient lists or assembly instructions, a QR code is a great way to do it. Savvy consumers will scan the code and immediately have the information they need at hand. Save yourself the problem of crowded packaging or loose-leaf inserts and keep it digital. You’ll save on printing costs and make your customers happier.

Example: You sell spice blends, but the packages are very small, and you struggle to find space for all the product information. Use a QR code printed on the packaging to send customers to a webpage that lists all the spices in the mix.

5. Use QR codes to upsell your customers.

With e-commerce websites, you can easily recommend related products to your customers or offer a subscription plan for convenient re-stocking. Upselling can be challenging in a real-world purchase scenario where you are not present. Customers may not think to visit your website and buy more of your products. Depending on how your product is distributed, you might not even have all your options stocked in the store that the customer frequents. What if you could provide a personalized shopping experience in the real world — then drive the customer to your e-commerce site to discover more options?

Once again, QR codes are the answer. Print a QR code on your product packaging that leads customers to a landing page that highlights related or complementary products. If your product is a gadget, health and fitness item, or something else that tends to be used alongside other products, a QR code is a great way to encourage customers to keep shopping with your company.

You can also use QR codes to send consumers to a subscription portal. This tactic works especially well for products that will need to be replaced or restocked, such as cosmetics or food and beverages. Generate a QR code for a registration page that sets up a recurring purchase of the product and offer to ship it to their doorstep for free. By including this code on the package, you can easily boost your customer retention rate.

Example: You have a brewery, and you’ve just rolled out a subscription plan in which customers can have your beer shipped to their door. You want to encourage the customers who buy your beer at the store to sign up for the new plan. Print a QR code on the cans that instantly sends consumers to your subscription portal. 

6. Use QR codes to personalize the customer experience.

People who regularly shop online are used to having an ultra-personalized shopping experience. They see products recommended to them based on their previous purchases. Their real-world shopping experience should be no different. Put the “custom” in “customer” and use QR codes to send consumers to a personalized shopping portal. You can send them to a lead capture form that collects their personal information then redirects to a Recommended Products page. In this way, QR codes can offer a customized experience that makes customers feel special and encourages them to keep shopping with your company. 

Example: You have a display of wine and cheeses. Post a QR code that leads advice and a recommended pairings that work best.

7. Use QR codes to garner consumer reviews.

Many shoppers are passive: They’ll buy the product and enjoy it, yet take no extra steps to share or review it. This unfortunate tendency is largely due to the inconvenience of logging on and making the effort to engage with your brand. Few consumers feel like they have time to visit your social media page to view your content or Amazon product page to leave reviews. What if you could make it easy for them.

QR codes offer a way for consumers to easily access these pages. Eliminating that initial hurdle is the first step to encouraging your customers to share and review your product. Get creative with QR codes used for this purpose: Incentivize customers to engage by offering a referral discount or free swag. You can use a special tracking URL in your QR code to be able to identify and reward these engaged consumers.

Example: If you sell cosmetics, print a QR code on its packaging that leads to your Instagram page. Ask customers to tag you with a picture of themselves using  your product and offer a prize to a random poster.

8. Use QR codes to boost your content.

You probably know that blogs, videos, e-books, and other high-value content are great ways to drive search engine traffic to your website. Why stop there? Get your customers engaged with your brand by funneling them toward these resources. With an inbound marketing approach, you prioritize existing customers and encourage them to engage with your content. This strategy builds customer loyalty and boosts word-of-mouth advertising. Your content can help get your customers hooked on your brand.

Naturally, QR codes are a way to drive traffic directly to your content rather than relying upon search. Consider printing a QR code to a relevant how-to article, worksheet PDF, or video on your product packaging. This tactic helps establish your brand authority and makes the consumer feel like you have something of value to offer.

Example: You sell yoga equipment. Your products could have a QR code printed on their packaging that directs customers to a video demonstrating different exercises. You could print a different QR code on each product linking to a video with further instruction.

9. Use QR codes to provide supplemental content.

As we’ve mentioned, you can use QR codes to send consumers to instructions, product information, ingredient lists, and other relevant content. Don’t forget to toss something fun into the mix! You can give your customers ideas about how to best incorporate the product into their lives, such as recipes they can use it in or life hacks they can try it with.

Be clever with supplemental content. When possible, make it a bit of a mystery: Print different QR codes on different units of the same product so that customers are urged to “collect them all.” Game-ifying the purchase process boosts engagement and encourages customer loyalty. You can even make the QR codes the only way to view the content (post them on a no-index webpage), so that your customers feel like they’ve got exclusive, VIP access.

Example: Remember your coffee blends? Use a QR code to direct consumers to different drinks that could be made. Each unit can lead to one of five different options that the customer randomly gets.

10. Use QR codes to promote your charitable giving.

Are you one of the many companies that give back to your community? Perhaps you donate proceeds of each purchase to a nonprofit, or you’re using your platform to collect donations for a special cause. If you’ve got a charity drive or other fundraising activity going on, it can be challenging to promote that in coordination with your regular advertising. As always, QR codes are here to help.

Because QR codes look different and attract consumer attention, they’re an excellent means of capturing customers’ interest for a charity campaign. Post the QR code prominently on your product packaging with a strong call-to-action. You can configure your code to lead to your crowdfunding page or a video explaining the campaign, or better yet, straight to a giving link.

Example: You sell surf products, and you give a portion of the proceeds to help rid the ocean and beaches of plastic. You want to boost awareness of this effort while encouraging purchases. Print a QR code on your product packaging that leads to a short video explaining how every purchase funds the removal of one pound of trash from the ocean and coastlines. t. Conclude the video with a link to donate to the foundation you are working with.

Are flyers still effective in marketing?

Flyers remain valuable; people love tangible things they can hold with their own hands. People can easily save a flyer in case they don’t necessarily need it right there and then, but think that they might make use of it later. Flyers are a good reminder for them to pin to the fridge or on a board in their office with your information front and center. And yet, you often see flyers ending up in the bin after people have skimmed through it. Why? Well, there are a number of factors such as the design of the flyer and usefulness of the information included. A smart marketer considers these factors to create an engaging flyer.

How do I use QR codes on flyers?

QR codes on flyers are the perfect medium to bridge the gap between the real world and online. Using a mix of traditional and online marketing only increases the chances of visibility and impact of your business. It is essential that you give customers a way to connect with your brand even after the flyer has had your customer’s attention. You can easily do this with QR codes.

For example, a restaurant could include a  QR Code on the flyer so that customers can scan it to conveniently get to the online menu. QR codes can be used for coupons, discounts and sales promotions, provide details of an upcoming event, and for growing followers on Facebook, Twitter, Instagram, TikTok and other platforms.

What should I put on my flyer?

Every flyer should start with a catchy title or headline in order to draw attention followed by a short description of what you’re advertising. Customers want to know how your business will benefit them, so be clear about what you can do. They may need your product or service but don’t know it until you tell them. To give an extra push to interested customers, consider linking a QR code on your flyer to an incentive like a coupon or discount offer.

Always add your contact information whether it’s your website, phone number or email address so customers know how to get in touch with you. You can also give more details about your business such as opening hours and services offered at your location. Provide a way to make it convenient for your customers to connect with your brand even after the flyer is long gone or your store is closed.

Types of outdoor advertising.

The most commonly known type of outdoor advertising is the billboard. Common forms of outdoor advertising today fall into three categories:

1.  Billboard Advertising

Most people are familiar with billboard advertising, regardless of where they live or travel. Billboards are placed next to high-traffic highways as well as along less-traveled roads in non-urban areas. Drivers see them almost anywhere because they are an efficient and cost-effective means of communicating information that is geographically important – the location of the closest chain fast food restaurant on the route, the nearest motel, or campgrounds at the next exit.

2.  Street Furniture

A bit of a misnomer, “street furniture” applies not just to bus or park benches but also to bus shelters, newsracks, and telephone kiosks, among others.   

3.  Transit

Ads on the sides of busses are the most common form of transit outdoor advertising, but outdoor advertising is common in subway stations and within subway cars, in taxis, along airport walkways, and wrapped around vehicles – one of the newer trends.

Other forms of outdoor advertising.

Advertising seems to follow consumers wherever they go – in supermarket shopping carts, in sports arenas, and in health clubs. They can be high-tech – think digital – or low tech – think personal-computer generated mini-posters offering services pinned to a coffee shop bulletin board or lamp post.

Digital Outdoor Advertising

Also known as digital signage, digital outdoor advertising is a specific type that uses electronic technology to change what’s displayed on a screen. Digital billboards feature messages from a handful of advertisers that rotate every six to eight seconds. Other digital signs might be free-standing on an urban sidewalk or shopping plaza.

For Small Businesses

The most important outdoor ad for any small brick and mortar business is its built-in outdoor advertising: exterior signage. Business owners want crisp, clear signage that communicates well from a distance. While it should convey the company’s brand image, it should also help the business get discovered and found.

Guidelines for QR codes that will be scanned from a distance.

QR codes printed on billboards and other outdoor advertising must be scannable despite a long distance between them and smartphone users. The ratio of the scanning distance to the size of the QR code should be close to 10:1.

• The simplest approach is use a QR Code size that is at least one tenth of the scanning distance, excluding the margin.
• For example, a code on a Billboard that will be scanned from a distance of 10m (32 ft) should be at least 1m (3.2 ft) in size, excluding the margin.
• Use a minimum margin of 4 blocks. Delivr default.
• Good contrast between the background and the QR Code color is very important when a standard Black & White code is not used. In cases of colorized codes, the QR Code should have a dark color with a light background color.
• Some QR Code Readers can not read reversed colors e.g., light color with a dark background color, white with black background color.

How to use QR codes on banners.

Weatherproof hanging banners and stand up banners are ideal for prime roadside locations while bold vertical banners stand out at conferences, shows, and fairs. And, when you put a QR (or Quick Response) Code on a banner you immediately increase consumer interest and interaction.

Why put QR codes on banners?

Using well-designed QR codes on your banners brings together traditional, more visible advertising with online marketing, letting customers interact with your business and product. Use QR codes on banners to grow social media followers, link customers to your menus, inform people of upcoming events, let shoppers know about new products or give them a coupon to generate customer loyalty.

Why are banners good marketing tools?

Outdoor hanging banners and vertical banners are constantly visible, providing a permanent audience interaction rather than the fleeting impact of a TV or radio ad. This active engagement between audience and business is hugely increased when targeted QR codes are added to banners.

The advantages of banners with QR codes include their:

• inexpensive cost in comparison to other forms of advertising
• continued use - hanging banners can be left in place while stand up banners can be used multiple times
• versatility - they can be produced in any size and color, designed as retractable banners or even mounted on rotating stands
• targeted marketing - for example, banners in shopping centers generate sales by catching consumers in a spending mood.

What makes a banner stand out?

Whether you are using simple stand up banners or a series of hanging banners and retractable banners as a backdrop for a trade-show stand, they need to make your business stand out from the competition.

Displaying a personalized message or company slogan is vital while the banner's color scheme should be in clear contrast to its surroundings. For banners that are visible from yards away, pick a bold and clearly readable font. This is particularly important at trade shows and fairs when you need to stand out from the crowd. On stand up banners, communicate your message with as little text as possible and let your QR code provide further information to potential customers.

Incorporating QR codes into teaching and learning transforms an otherwise dull classroom into a dynamic, more responsive environment. QR codes make it easier for your students to access a library of information that supplements their standard curriculum and foster collaborative interaction.

4 ways to use QR codes for educational purposes.

1. A QR code on your office door sign can help your students get to know you even before your first class or seminar. With a single scan, students can learn about your focus areas, how you like to structure your classes and lectures, and how to reach you when you are out of office. An introductory video will make it easier for students to decide on the teacher or lecturer to sign up for in the upcoming school year or semester.
2. Wouldn’t you like to know how you’re doing in class so you can improve? By providing a QR code that links to a survey, you bridge the gap between you and your students so they can leave their feedback easily.
3. Make it easy for your students to access all the important information of upcoming events by adding an QR code on flyers, banners or posters. QR codes are a convenient way to provide all the details with a single scan. You can easily customize the QR code and include the date, time, address, a contact person, or description of your upcoming field trip while students have the option to save the event on their smartphone calendar and look up details any time.
4. Simplify the way you network with other teachers or students by adding a Profile-type QR code to your name tag. Whenever somebody scans your QR code at an event, they can immediately save your contact details to their address book on their smartphone without the need to actually type your name or number. This way, students, parents and other faculty members can easily connect with you.

4 ways to use QR codes for government.

1. Share public info easily. Provide important information to the public by placing a QR code outside of your office building. You can display your office hours and contact details such as phone number, email, or even a link to schedule an appointment. This way, people would always have the information at hand even when it’s outside of operational hours.
2.  Digitize your networking opportunities. Government employees are always networking and setting up meetings. Make it easy for everyone to retain your contact details by adding a Profile-type QR code on your business cards. A quick scan will let people save your phone number, email address, LinkedIn page and more. If you run out of physical business cards, you can simply show the QR code and they will still be able to save your information.
3.  Collect feedback via email. When collecting feedback and suggestions on a particular government policy or issue, include a QR code on your forms linking to your survey online so that people can take the survey on their own time and submit it to a designated email address. If you need to add or remove anything on your questionnaire, you can easily edit the online form any time without having to reprint a new QR code. Providing a digital option might just increase your results as it’s easier than writing it manually.
4. Help people be more prepared. To avoid people showing up to meetings unprepared, include a QR code on appointment cards or signs at the welcome desk linking to a PDF with more information. A simple document like this could help people be more aware of the necessary documentation they would need to bring in for their appointment. If the information on the PDF changes, you can always upload a new document any time without having to create a different QR code.

QR codes on sweepstakes.

One area where QR codes have proved to be especially advantageous is with their use as part of a mobile-based sweepstakes campaign. Multiple campaigns using QR codes on sweepstakes have shown their ability to drive engagement and capture a significant portion of the sweepstakes target audience.

One particular debate that has raged about the idea has been surrounding the question of where should you be rediecting anyone who scans the QR code. One  approach has been to redirect to a tailor-made website filled with promotional info about the sweepstake. However, while this approach seems well suited to traditional giveaways, research has indicated that sweepstake engagement is better served by channelling interested parties towards a Facebook page. The reason for this seems to be related to the use of comments by users to indicate their excitement about the prizes. This creates a kind of groundswell of interest or at least the perception of interest that in turn influences the next interested parties to visit the page.

In essence, Facebook pages seem to be a better redirect for sweepstake campaign because people are more interested in how people are reacting to the giveaways than the details of the promotion itself. With dedicated websites, behaviour assessments indicate that visitors review the information briefly and then leave without engaging further. If you do wish to stick to a traditional webpage redirect, then we advise incorporating a discussion board where people can share their thoughts and excitement.

How to use QR codes on giveaways.

There are two main ways in which QR codes on giveaways can be used to enhance your promotional reach. The first is to incorporate QR codes into the material you are intending to give away directly. For instance, you are handing out promotional t-shirts for free at a live event, it’s a great idea to put a QR code on the t-shirt tag. This way, the audience doesn’t feel pressured to scan the QR code straight away but has access to it for as long as they have the shirt.

At some stage, it is highly likely that their curiosity will be piqued during a quiet moment and they will scan the QR code just to see. This is a great opportunity to redirect them to more information about your company or product. It's even better if you include a visible incentive to scan the QR code rather than simply relying on curiosity. Your promotional material should strive to open strong and grab attention immediately with music and video content if possible.

5 ways to integrate QR codes into your promotional giveaways.

1. Code yourself.  If giveaway t-shirts are outside your budget, you can still make sure your own and your employee's t-shirts have one. This can also encourage people to engage with you and find out more from a conversation.
2. Create separate QR codes to help track your reach. You can use your promotions to get feedback on where your product is most popular. By creating different QR codes for different areas, you can find out who is interacting most and where.
3. Link your QR code to a Facebook page. People may not be as likely to read through a promotional website that they are not used to navigating a Facebook page. Aim to go with what they know.
4. Subscribe.  If you can't get them to stop and talk, have a QR code handy that lets them subscribe to your mailing list. That way they can browse the giveaway later at their leisure and you get to send them on future promotions down the line.
5. Give a guarantee. If you offer a small incentive that is guaranteed simply for scanning your QR code, you are more likely to entice people to enter for the bigger draw as well.

The second way in which QR codes on giveaways can work is as a function of the giveaway itself. This is particularly true for QR codes on sweepstakes, which we will discuss in a moment, however, it can also incentivize people to engage with small-scale promotions and local raffles. Place your QR codes somewhere prominent, wherever you expect your main audience to be such as on a window storefront or promotional poster.

Simplify downloads with a single QR code.

Intelligent, device-aware links and QR codes offer an effortless download experience. Allows developers, game companies and app publishers to manage, track, and analyze cross-platform delivery of apps using a single, universal URL or QR code. These device-aware links drive to mobile deep links that drive app installs and re-engagement.

If your game has an app specifically for iOS or Android smartphones, the best way to make an effortless transition from desktop to mobile is with a Universal App URL or QR code on your website. It brings users directly to where you want them to be whether it’s to the Apple App Store, Google Play Store or Amazon Appstore.

Easily promote your events.

Promote the anticipated launch of your product with a QR code on posters so that everyone can save event details with a quick scan. You can easily customize the QR Codes to include the date, time, address, contact person, event description, and more. Guests have the option to save the event to their smartphone calendars so they can always look up details on their own and won’t miss the day of the event.

Boost traffic to your website.

Adding more text or images clutters an already limited ad space in magazines and newspapers. But by printing a dynamic QR code on your ad, readers can easily get to your website to learn more about your app or game while occupying a small space. Plus, you’ll get analytics to track the number of scans to your QR code so you can find out how well your ad placement is doing. These insights also help inform future camapaigns.

Deliver views to game trailers.

Every game developer knows the importance of a video trailer. Provide a quick way to get to it with a QR code on your displays and banners. With a simple scan, customers can view your video. The QR code can also be configured to display comes a customizable mobile landing page where you can include your video trailer, a link to your website or store where they can purchase your game or product.

Difference between flyers and brochures.

Flyers and brochures vary in size, layout and design. A flyer is generally printed on a single sheet and contains easy-to-read text along with an image to capture attention. It is meant to be a quick read, allowing the reader to skim through and learn about what’s being advertised.

Brochures are more detailed and contain multiple pages of descriptive information. A brochure is generally printed on a standard size sheet in a variety of folds to section different types of information. Popular uses for brochures include event agenda brochures, company branding pamphlets, sales brochures, spec sheets, menus and mailers.

3 best practices for using QR codes on marketing brochures.

1. Include a call to action. On your brochure, include your contact information and social media platforms on the back panel where people usually place their call to action. You can use a Profile-type QR code to share your contact information and social media accounts, providing an easy way to contact and follow you. It’s always a good idea to provide a call to action next to the QR code in your flyer or brochure so that customers know what to expect before scanning.
2. Consider size and placement. QR codes on brochures should be at least 1 x 1 centimeters (around 0.4 x 0.4 inches) in size. To increase your chances of getting more scans, place it towards the center of your layout for easy scanning accessibility and make it as large as possible. Avoid printing on edges that cut off your QR code or on folds that would distort the image since this makes it unscannable.
3. Use high-quality images. When printing, always use the best resolution available. Professional printers will need high-quality images, so provide your QR code in .eps or .svg format by downloading it from your Account Dashboard. And especially with costly, high volume print jobs, it’s always a good idea to request proofs from your printer. Test scan the QR code on your samples to catch any mistakes in time. For more tips, check out our QR Code Printing Guidelines & Best Practices FAQ.

5 tips for the use of QR codes on store windows.

1. Divert to a website or product. The aim of the game when it comes to the use of QR codes on store windows is to encourage customer behaviour by offering a streamlined way to get at something that usually requires a little effort. So, instead of having to type in the website on their phone and locate the product through the search bar, a QR code on a shop window can take scanners straight to the product in question. Now, this works great whether it is an online store you are vending from, but it is especially good if the product is right inside the store itself. Naturally, this is a great way to encourage people to walk through your door seeking specific products.
2. Scan for a promotion. It might seem like a weird thing to offer a discount code at the store itself, but you have to keep in mind that a customer walking by in front of your store doesn't help you much. The key is to get them through the door and a coupon code for an in-store product in the form of a QR codes on your window is a great way to motivate passerbys to enter your store. At the very least, you will educate consumers about what kinds of offers and products are available at your store.
3. Give 'em a win! QR Codes on store windows don't always have to take the form of a QR codes on a store windows at the front of the building. For instance, a QR code could be provided where customers could enter a prize draw by scanning the code on the inside of your store window. You might be tempted to say, “Well, everyone runs giveaways and sweepstakes from time to time and almost no-one enters,” but QR codes on store windows used in this way add more to the prize offer because they eliminate the entry effort. For example, how often have you received the chance to win a big prize by writing to the address on a bottle cap or sticker? Of course you didn't enter! The low odds didn't warrant the effort. With prize directed QR codes on show windows, people can be in with a chance to win the second they scan, enhancing the overall appeal and ease of use.
4. Partner with a known quantity. QR codes on store windows are also a great opportunity to add your brand to whatever is the big thing happening in your area. If this is the release of a new movie or an upcoming festival, you can offer to present an ad that also has a QR code that relates to products or offers in your store. If it's a festival, why not link in a beer promotion. Or discount toys and items relating to the movie in question. The idea is to get pro-active and look for partners who will see a mutual benefit in teaming up with your store.
5. Sell your brand. QR codes on store windows can also be used to link to video content. This means you can give someone a thirty-second overview of your store and motivate them to explore. This strategy has been used to great effect by Coca-Cola and others, but there is no reason why it can't work just as well for a bricks and mortar business.

With QR codes stores link shoppers to online experiences.

“I’m a do-it-yourself guy,” says Dave Sims, vice president of customer relationship management at GNC. “Right now I’m setting up about 20 codes that are going live tomorrow. I’ve talked to the Delivr.com CEO and really like the analytics I get plus the ability to change on the fly—one of our uses is to put one QR code in windows and update it daily with a new URL to always have a new deal running.“

Read the article: https://www.digitalcommerce360.com/2011/09/01/stores-link-online-world/

by Bill Siwicki  Managing Editor, Mobile Commerce, Internet Retailer

Need a QR code for your shop window?

Grab attention and provide information with QR codes on posters.

QR codes are designed to be scanned by smartphones, providing an instant link between the document or packaging being scanned and whatever online location the you want your customers to visit. This saves valuable poster space as the information you need to provide can be stored elsewhere. It's a space efficient, elegant solution to the balance mentioned earlier.

5 ideas for using QR codes in poster designs.

1. Movie marketing from CBS In 2011, CBS re-released the 70s classic "the Mechanic", and wanted a way to link to the movie's site without compromising their aesthetic. So they added a QR code within their main graphic design, allowing fans to find out more about the film.
2. Green Day promoted the release of their Album “21st Century Breakdown" with QR codes. In addition to the cover of their CD, Green Day  strategically placed QR codes on magazine ads, posters, stickers, and even on buses! By scanning their QR code, fans were directed to an exclusive mobile site where they can listen to music, watch videos, connect with other fans, and even download their hit, "Do You Know Your Enemy", to their phone. Learn more.
3. Keeping the Coke look fresh. Coke wanting  something informative but minimalist, created an image of someone opening a can, with the QR code included in an escaping cloud of fizz.
4. After a rise in pickpockets on London's subway, the authorities created eye-catching posters designed to raise awareness. A scannable QR code was placed in the corner of the poster, sending viewers to an informative video about keeping their possessions safe.
5. Starbucks created one of the all-time great QR code-based posters simply by arranging coffee beans into the shape of a QR code. Simple, totally on-brand and hard to resist, it's a textbook example of getting QR code-based posters right. Strabucks continued to use QR codes to link to their apps, offers and product information.

Need a QR code for a poster?

A QR code on your website helps you get more out of your digital marketing.

You may question the utility of having a QR code on a website. You're tempted to ask, “If they are already online, why have a QR code? Why not simply have a link?” The answer lies in the QR code’s ability to add value to your online content in the easiest way possible.

Having a QR code on your website doesn’t work for everyone. In fact, putting QR codes on all of your landing pages could end up being redundant. But knowing how and when to use it for the appropriate type of content can really provide your online visitors a convenient way to stay connected with your brand.

5 ways to use QR codes on websites.

1. For long-form web content. Depending on the kind of content you host on your website, it may be more or less likely that people will want to thoroughly read articles and pages from it. If it’s a lengthy article or case study that takes more than a few minutes to read, having a QR code on the web page allows whoever is viewing it to “scan now and read later”. Visitors could simply scan the QR code and keep reading on their mobile device while on the go.
2. Add a security layer for website logins. There are now many services available that allow you to integrate QR codes as part of a two-step authentication process between a computer and mobile device. For instance, messaging service WhatsApp makes transitioning from smartphone to desktop through the use of QR code verification. WhatsApp makes their users scan the QR code to seamlessly continue messaging their contacts without losing the conversation thread.
3. Create an easier link to mobile apps. When people visit your website to find out more about your mobile app, they will still need to search for it on their smartphones in order to download it. To avoid the risk of users misspelling your app name or downloading the incorrect app, it would be easier to have the QR code on your website to directly lead them where they need to be.
4. Transfer contact details. The easiest way to save contact details from a website directly to any smartphone is through the use of a Profile-type QR code with vCard. Instead of users manually saving contact details by copy/paste, they can simply scan the QR code on the website. This is a convenient way to provide contact information for people interested in reaching out to you.
5. Share information instantly. A QR code on another digital medium can be a quickfire way to offer information to people if your resources are limited. Let’s say you’re at a tradeshow or event and want to share a temporary local website without the use of printed flyers or posters, you can simply show your QR code on a tablet or computer for people to scan so that they can still view your information wirelessly.

Streamline the online experience using QR codes

At its core, QR codes allow people to save time and effort manually inputting information. While the dominant use of this technology is in the use of advertising, you can apply this essential benefit to many other aspects of your website as well.

You can get more benefit out of QR codes on websites by considering areas of your website that can be time-consuming or difficult to use for your visitors and offering the option of a QR code instead. For instance, you can use to QR code to link people directly with website logins or place a QR code next to your company’s HR recruiter profile so potential employees can directly save the recruiter’s contact details.

Need a QR code for a website?

Consumer activation.

Brands need to start thinking; acting and operating like a media company. And the reason why is right in plain sight. There is a content surplus in the marketplace today and consumers have an attention deficit. In order for brands to reach them with a valuable message, they need to create experiences that deliver content at the right time, at the right place and to the right customer. Opportunities are limitless, ranging from eyecatching billboards in Times Square to the simple disposable sleeve wrapping a cup of coffee.

Delivr helps create magical brand experiences that allow consumers using smartphones to scan, touch and listen their way from the world around them to digital content, product information, offers/coupons, promotions and purchases.

Brand protection.

Delivr is the only platform of its kind globally that has the back-end integration capability to successfully manage content for hundreds of thousands of products while offering brand protection and consumer activation with a single tag.

Brand protection capabilities include authenticating products and identifing incidents of counterfeiting and gray market diversion. Our technology works seamlessly with existing, large-scale systems including retail point-of-sale, inventory management, customer relationship management and digital loyalty.

Delivr, with its cloud-based back-end, can scale to handle millions of consumer and track and trace transactions.

Music and events.

The overwhelming feeling of a fan's enthusiasm was once commonly experienced only at concerts. The use of QR codes can extend that enthusiasm long after the concert is over. With QR code-based marketing, entertainment brands and artists can deliver the real-time connection every fan is striving for. Delivr provides an activation platform that fuels this increased connection — driving loyalty, interest and sales.

Movies and television.

The movie and television industries rely heavily on reaching out to viewers through the same platform. They show trailers and advertisements before movies and during commercial breaks on television. These trailers and advertisements can be extended with QR codes so audiences can see and do more. QR codes when printed within newspaper and magazine ads, let audiences see screen caps from an up and coming television show, watch a movie trailer or order merchandise.

Video games.

The gaming industry benefits from a close-knit community of followers whose excitement for up and coming games comes mostly from word of mouth and online social media. QR codes embedded in advertisements and in-store displays deliver the trailers, reviews and additional information gamers want to see and share. This added convenience helps encourage impulse buying and adds a unique feature to the shopping experience.

Whether you publish magazines, newspapers, run radio or television stations, you know how important it is to stand out and engage your audience.  That engagement does not have to end at the turn of a page or the end of a program. By tagging your media with QR codes you can provide  call-to actions that bridge audiences from traditional media to new media experiences.

For publishers.

Publishers can use QR codes to extend the reach of their print publications from simple static pages to interactive media that engages readers and brings them from the physical world to the digital world where they can take action.

By printing QR codes within your publications, readers can scan them with their smartphone for a truly interactive, connected media experience:

• Enhance articles with photos and video
• Generate new leads
• Sign up for specials or subscriptions
• Make purchases interact with social media
• Add click-to-call buttons for seamless engagement

With Delivr, anything you put on the web can be instantly connected to your publications and placed in the hands of your readers. And as the publisher you remain in control at all times, with the ability to manage and update your tags, even after they've been printed and published.

For media companies.

• Enhance audience engagement and loyalty
• Increase subscriptions
• Increase advertising revenue
• Promote online content
• Promote special offers
• Total management and reliability
• Real-time analytics and reporting

Delivr has the back-end  capability to successfully manage content for hundreds of thousands of products while offering brand protection and consumer activation with a single secure QR code.

Brand protection capabilities include authenticating products and identifing incidents of counterfeiting and gray market diversion. Our technology works seamlessly with existing, large-scale systems including retail point-of-sale, inventory management, customer relationship management and digital loyalty.

A QR code from Delivr can have two actions - one public and one private. The public action provides consumer interconnectivity for retrieval of product information, marketing campaigns and offers. The private action, which is secure and encrypted, thwarts counterfeiting of packaging, labels and inserts.

Pharmaceutical applications.

• Anti-counterfeiting - counterfeit prevention and detection
• Anti-diversion
• Identify re-call product more efficiently
• Serialization
• Consumer interconnectivity

Can manage production information e.g.

• NDC
• Lot Number
• Expiration Date
• Serial Number (if present)
• Other internal or external identification data
• Aggregation
• Parent/Child maintained
• With Secure Tag serialization the product can be authenticated at each supply chain level and alerts go out if the same number is scanned more than once

Provides assurance for re-packagers.

• Product goes out in bulk to re-packager
• Re-packager breaks down bulk to smaller units and uploads new data to data base
• Link established between bulk and smaller packaging units which are all securely tagged
• When received at pharmacy level, the product is scanned, verified and receives an authentication code and is scanned into pharmacy inventory

The consumer can also participate in the validation process.

• The data on the pharmaceutical is maintained throughout its life down to the bottle
• That information can provide valuable assurances to the consumer that their pharmacy is concerned about anti-counterfeiting and is invested in protecting them

With more than 90% of retail sales still taking place in physical retail stores and 65% of consumers using mobile devices while they shop, retailers and brands have a huge new opportunity to engage and influence shoppers where and when it matters most.

By leveraging a smartphone location within a store, retailers can deliver highly relevant and compelling content that engages and influences purchase decisions.

• Drive store traffic
• Increase engagement
• Influence purchases

Let products do the talking.

Shoppers have questions and you have answers. The challenge is, answering those questions at point of purchase when no sales associate is available. QR codes allow retailers and brands to connect labels, shelf tags and displays to product information and promotions that sell.

Smartphones are changing how people shop.

Everyday consumers are combining the digital and non-digital worlds to make shopping decisions. Ownership of smartphones now outpaces that of traditional mobile phones and more than half of shoppers surveyed own a smartphone and a majority use them while shopping.

...and the use of QR codes are increasingly playing a role in shopping with smartphones.

You see, the world of retail is a highly competitive one. Whether it's through special sales, viral advertisements or clever use of technology, retailers require inventive and creative ways to attract and engage shoppers. It's no surprise then that when offline-to-online QR codes were introduced; retailers were one of the first categories of businesses to recognize their potential.

Implementing such programs with QR codes can be just what's needed to add convenience and positive experience to your retail business. The following strategies have been proven successful by some of the top names in retail, beauty and fashion.

Provide coupons, promotions and digital versions of your ads.

Instantly downloadable coupons and discounts are possible with QR codes. While many retailers provide a physical copy of their ad that customers can grab when entering the store, why not add QR codes so shoppers can store a digital version instead? This gives customers both options so that those without smart phones are not alienated, yet still offers that additional convenience to others. Coupons and promotions would be best placed at the entrance to the store. Especially if the store is located in a mall, this gives the potential customer motivation to enter the store and look around.

Offer additional product information.

A great way to use QR codes in retail is to place a QR code on the tag of every item in the store to incorporate information on the product or give the customer helpful tips. For example, if you sell sports apparel make a tag with information on how  to select the right size for comfort and performance,  what related products are available in the store and excerise tips. If your store sells high-end designer brands, make a QR code with fashion information and show which clothes in store are the most popular this season.

Let shoppers download your app.

If your store has a shopping app, let customers know about it by publishing a QR code in your circular, on signage and receipts. Scanning the QR code initiates the download of your app and the beginning of a deeper connection with your csutomers.

Deliver product demos and videos.

Help customers with their in-store purchase decision. With QR codes customers no longer need to leave your store to research a potential purchase. QR codes printed on product labels or displays can hold interactive demos or instructional videos. Products such as Blu-rays and games coupled with QR codes can provide curious consumers with the option to see trailers. Experiencing media on the fly can increase the chances that shoppers will buy on impulse.

Build social shopping experiences.

Some people like nothing better than to chat with others about products they are buying or want to buy. Others want nothing more than another person’s recommendation before purchasing a new product. Why not have a QR codes link to either your mobile website with user reviews or a social networking site linked to the product? This way, the wary consumer, can get the  assurance they need to make a purchase.

Customers place a lot of stock on reviews written by others, especially when it comes to higher ticket items. Reading reviews is usually only possible when researching a future product purchase or when shopping online. Bring the convenience of reviews into the store by embedding links to reviews for a product inside of a QR codes.

Help customers compare prices.

Bringing competitors into a store may seem like a crazy idea, but just like providing users with product reviews, this gives a convenience to the customer that could leave them with a positive impression. In addition, it shows confidence from a business perspective. QR codes in retail stores can link to a page that compares your prices to other stores and offer on-the-spot offers to close the sale.

Show similar and related products.

One great feature of shopping on the Internet is being able to see similar and related products – a feature of most online storefronts. This is great when paired with some of the features above, such as the ability to see product videos or read reviews. Not only can similar products of other brands be shown, but also complementing products. For example, if a customer finds a blouse they like and scans a QR codes attached to it, it could show accessories or shoes that complement that particular outfit.

Macy’s Backstage Pass

“Macy’s new Backstage Pass is an exciting evolution that brings our stable of fashion experts and designers directly to the customer while they’re shopping in our store, through their hand-held mobile devices,” said Martine Reardon, Macy’s executive vice president of Marketing. “By providing fun and informative video features via an easy-to-use, direct-to-consumer platform, we are connecting and engaging our customer in a personal way that enhances and adds a new element to their shopping experience.” QR codes, landing pages, and commerce powered by Delivr.

How to capture powerful insights from retail QR code campaigns.

Can QR codes provide measurable insights that other marketing tools cannot?

Check out the powerful analytics from this retail case study and learn five simple steps to capture and leverage metrics for your next QR code campaign.

Read the article: https://www.searchenginewatch.com/2011/05/27/how-to-capture-powerful-insights-from-retail-qr-code-campaigns-case-study/

by Angie Schottmuller, Search Engine Watch

Extending the window shopping experience.

People love to window shop while strolling around streets, malls and markets. This everyday shopping experience can be be transformed by placing QR codes in window displays. By using these codes in the windows, the company or brand can give their  customers instant access to information about their goods, special offers, reviews, and styling advice. With a simple scan, customer can purchase goods when the store is closed as well.

Promoting special offers.

QR codes can also help to promote special offers and discounts. This can be done through the displayed frames. These codes ultimately lead your buyers to detailed product information, free samples, special offer, discounts as well as a competition ahead.

Advice and guide your customers.

To give your customers advice on how to dress up and style, how to use your product more efficiently, what are your best products, and instant fashion hacks you can place a simple QR code on your display.

Redirecting to your social media.

A QR code on the display will automatically redirect your customers to your social media platforms where they can have a detailed look on the reviews given by others. This can be done by a simple scan.

A thorough experience for the potential buyers.

When your potential and prospective buyers want to see the details of the products before buying it, it would be ideal for you to give them a chance to thoroughly experience the product before they make a final decision. Be it clothing, kitchenware or food products QR codes are a great way to capture a customer’s attention. This a subtle way of advertising the product. By scanning the customers can see videos, details, and info about the products.

Need a QR code for a display window?

Top 10 uses of QR codes by automotive dealerships.

QR codes can make a real difference for attracting, informing and serving customers.

1. Create a QR code for every vehicle in your inventory and place on the car window. Your customers can then scan the QR code, get all the information they need. If they’re not ready to talk to sales right away – they can review the car information again afterward.
2. Place a QR code in your dealership window so that when you're closed, shoppers can see a live view of your inventory and promotions.
3. Incorporate QR codes in newspaper ads, monthly newsletters, blogs, email signatures, and TV commercials etc.
4. Place QR codes on the back of business cards for the sales staff.
5. Add QR code to the last picture of a vehicle details page.
6. Place a QR code for your website on a billboard.
7. Incorporate a QR code on signage in your service department so that people can scan while waiting.
8. Place a QR code on loaner vehicles.
9. Place a QR code on on your company trucks or cars. Consider linking your QR code to a video that introduces your company and social media accounts. This is an easy way to tell people who you are, and why customers should choose your services. I
10. Use a QR code so people can more easily download your app.

Need a QR code for your automotive dealership?

Construction companies and architects need the ability to maintain accurate worker training records, asset records, and adhere to safety regulations. Using QR codes in construction can help tackle thes and other requirements.

1. Verify tools used in construction.

Using low-quality tools and materials for any type of construction can lead to accidents that impact everyone involved in a project.

Building materials and tools used in construction must follow the building code (residential and non-residential) to adhere to certain quality standards and protocols in ensuring the safety of the products used.

However, verifying building construction materials may typically be a cumbersome process.

Include QR codes on construction materials and tools that lead to the official standard maintenance website to verify quality.

2. Review workers’ training.

Construction workers need specialized training based on the type of construction and design involved. For instance, if a bridge is being constructed, specially trained workers are required for the erection of trusses and scaffolding.

Verification of construction workers’ training is essential in such cases, failing to do so can lead to serious consequences - injuries, OSHA penalties, and even death.

According to a 2019 study by AFL-CIO Safety and Health Department, employers nearly reported 7-10.5 million workers experienced work-related injuries and illnesses in 2017.

To facilitate the availability of a workers’ training data on site, place a QR code on each worker’s employee tag that links to a URL to view the datasheet of the worker’s training qualifications and certifications.

3. Defining work operational procedures.

Typically, construction companies’ documents contain special operational procedures (Operational Safety Plans) that have a lexicon which is usually not understood by workers. Thereby, these documents are not suitable for practical use on construction sites.

To improve understanding and simplify the process attach QR code to each of these document forms that redirects to a webpage that describes the procedure.

As example, place a QR code on a concrete pillar and on materials associated with its construction. When a worker or contractor scans the QR code, they can be redirected to a datasheet containing the operational procedures for the pillar reinforcement as well as relevant information about quality control, maintenance, and warranty issues.

4. QR codes on engineering drawings.

Designs and plans can change during a construction project. Keeping up with the layout changes, updated schedules, materials checklist, and MEP drawings can be a challenge.

Using QR codes in construction, on engineering drawings, punch lists, RFIs, and inspections can help in communication of updated layouts and schematic drawings. To increase efficiency and minimize mistakes make it a practice for these QR codes to be scanned each day to alert contractors and workers of any changes that were made.

5. Instruction manuals.

Most equipment does not come with a handy reference guide with simple instructions. QR codes on product packaging can link to a webpage or video explaining product installation and usage.

6. Construction site.

QR codes in construction, especially on construction sites can help civil engineers, architects, workers, and contractors to check the construction progress in real-time, follow safety protocols, and pull-up information in case of any changes.

Placing QR codes on signage at the construction site can also help people to get in touch with the construction company. QR codes can direct the construction team, owner, and its inhabitants to scan the code that can be redirected to the project’s website to display the type of construction, the construction team involved, a list of used materials, the procedure involved, brands of gears used, and processing information.

7. Jobsite check-in.

Place QR codes at the entrance at a fixed location on the site to let the construction team record their attendance and/or access plans and specifications. Attach QR codes to track settlements and daily work tasks. Using bulletin boards and paper sheets to tick daily tasks is cumbersome. Make use of QR codes that can lead to a checklist sheet to record everyday movement, upload pictures, and fill-in everyday tasks.

8. Track assets.

According to a study conducted by National Equipment Register (NER) in association with National Insurance Crime Bureau (NICB), thefts at a construction site can cost anywhere between $300 million to $1 billion. And, only 23% of these are tracked or recovered.

Attach QR codes on equipment and valuable building construction materials. These QR codes can be scanned and the data can be stored in a manageable centralized cloud platform to access and consolidate information.

Since dynamic QR codes can be tracked and assessed, equipment can be regularly be checked.

Tourism and hospitality industry processes are typically labor-intensive and time-consuming. The usage of QR codes in hotels can streamline daily operations, improve ROI, increase customer retention, and deliver a high level of customer service. QR codes for hotels are not only beneficial to administrators and support staff but also for guests – by enhancing their stay.

1. Check-in made easy.

QR codes can be presented to guests upon reservation on a printed page to facilitate express check-in. The paves the way for an accelerated check-in process for guests upon arrival, eliminating long waiting lines and making way for a seamless hassle-free experience.

QR codes for check-in and check-out

Scanning a QR code takes less than a minute, and thus, using QR codes for checking in at hotels is a substantial way to enhance the customer experience.

1. Place QR codes on the customers’ reservation page or at the concierge that, upon scanning, redirects the customer to the hotel’s check-in webpage
2. Make sure to keep the webpage user friendly, and
3. Include minimal questions for quick a check-in

Most hotels now have QR codes on keycards to access their rooms. QR codes along with RFID technology has revolutionized the check-in process at hotels.

A customer has to scan the QR code to enter their room. This is safe, secure, and also avoids unnecessary fumbling with the keycard.

Attach a QR code to a feedback form so the customer can leave a review behind easily before checking out.

QR codes for checking in can help hoteliers and administrators to edit information regularly to keep the customers engaged and not stumble upon outdated information.

2. Switch to a digital menu.

Customers gauge the quality of hotels and their efforts in enhancing the customer experience with room service facilities.

Most hotels have upped their technology game for room services by introducing contactless interior changes, automatic laundry and food orders, and additional requests.

However, in this tech-savvy age, room menus are still on paper.

QR codes on menus

1. Include QR codes in hotel room catalogs that redirects customers to the hotel’s digital menu. The guests can order anything they wish with a simple custom button that alerts the staff
2. Include a feedback form along with the menu to evaluate which item is hot-selling and which isn’t on the menu
3. QR codes for menus can also be used to book reservations at the hotel restaurant

Room service menus consisting of QR codes can help hotel staff and planners in editing their offerings and menus even after printing since they are editable.

Redirect the guest to a landing page that sets aside slots for reservations and also, send a timely reminder just before their reservation.

3. Collect feedback for an enhanced customer service.

The tourism and hospitality industry thrives on receiving customer feedback to deliver the best for their guests.

Typically, hotels leave behind a paper feedback form at the concierge before guests check out. This process is not only arduous and tiresome but, also, difficult to keep track of the feedback since hoarding paper forms are quite a task.

1. Include QR codes at the reception desk before a guest checks out
2. Attach a QR code along with the feedback form to access reviews and feedback quickly

These feedback QR codes can help hotel administrators to collect and categorize feedback and reviews in one place. With the help of QR codes, hotels can fine-tune their services based on the feedback received.

4. Share contact details effortlessly.

Guests usually do not have their hotel’s contact details stored in their smartphones, especially out-of-state travelers.

Hotels must make sure their contact details are always accessible by their guests to book a taxi, change check-in or check-out time, and to accept special requests.

1. Include QR codes on business cards, pamphlets, and menus, so customers can save the hotel’s contact details on their smartphone
2. Link the QR code to a web page that allows guests to edit their reservations and even request for individual customizations

Profile-type QR codes can help customers retrieve the hotel’s details easily without the need to type in contact information.

5. Promote events.

Engaging guests in activities and events in a hotel is one of the main attractions of any hotel. Most hotels have in-house events, games, and other activities for guests to enjoy their stay in their premises.

Make it easy for guests to have an overview of the ongoing activities and events in the hotel by including a QR code on posters and brochures around the property.

Make use of dynamic QR codes that can be customized to change the location, time, date, and specialty of the event without having to deploy new QR codes every time a new event is created.

6. Showcase special features of the hotel.

Guests evaluate the quality of a hotel by reviewing its amenities and unique offerings such as availability of pool, spa, lawn, gym, and entertainment.

Generally, hotels and resorts showcase their features on their official website and app. Typing on the website is too much of a hassle for guests to review the hotel they are booking.

Include a QR code that links to a hotel’s special takeaways and features on print media ads and across the property so guests can quickly scan the QR code to view the hotel’s amenities.

Guests can also easily book a spa session, game, or even a booking for dinner after viewing the hotel’s special features by just scanning the QR code.

Make sure the QR codes are displayed in shared spaces such as the lobby or the dining area with a call-to-action (CTA), so it stands out.

7. Loyalty programs for members.

Customers love coming back to properties that treat them with special care. There’s a substantial reason why customers come back to hotels with round-the-year discounts and offers.

Deploy QR codes for loyalty programs

QR codes can be leveraged to include loyalty programs for new and existing customers. Encourage customers to become members of the hotel loyalty program at a discounted price for scanning a QR code.

Assign a special QR code to each customer, so it’s easy for the hotel staff to allocate and categorize them into different categories based on their personal preferences.

1. Another way to include QR codes for loyalty programs is by printing QR codes on print media advertisements such as flyers, brochures, and billboards
2. Provide additional discounts for customers who land on the booking page by scanning QR codes for booking a room or a reservation
3. Add a clear CTA such as "Scan QR code to get 20% off" so customers know what they are scanning
4. Make use of a Profile-type QR code to store their contact information to let them know about exclusive offers on a timely basis

8. Retarget potential customers.

Delivering relevant adverts and retargeting customers that landed on the website but didn’t go through with a reservation is crucial for increasing sales.

Include QR codes on marketing campaigns on sidewalks, print media ads, and billboards. Encourage customers to scan the QR code to land on the hotel’s social media channels and official website of the hotel.

Track QR Code scans and retarget potential customers

Dynamic QR codes can be tracked and analyzed to fine-tune marketing campaigns on social media and print media advertisements based on customers’ scan behavior and trends.

Retargeting is a vital part of any business’s marketing strategy, especially for customers who didn’t convert. Having a precise retargeting strategy is essential to keep the KPIs steady, increase sales, and ROI.

1. Perform split A/B testing in case of multiple marketing campaigns to determine the best performing campaign and the least performing campaign
2. Integrate the QR codes with Google Analytics using UTM parameters to beter understand the customer journey