Smart labels and packaging provide consumers with complete access to nutritional facts, ingredients, advisories, your larger sustainability story, regulatory mandates, recipes, instructional videos, and more.
Smart labels and packaging address a growing need from health- and safety-conscious consumers who expect a complete understanding of the products their families consume and use. QR codes on labels, packaging, and inserts provide them with the means to go beyond the label to online information.
QR Codes can not only deliver consumers to a SmartLabel® or product landing page, they can create a unique digital identity for every single package. Delivr can connect your consumers to the transparency they demand, while providing the traceability and supply chain visibility you require.
As SmartLabel® QR Code package activation expands across product portfolios, it is important that we help companies future-proof their investment in SmartLabel, by solving product traceability and visibility using the exact same barcode. No longer does a product require a consumer-facing QR code for transparency and regulatory mandates and a separate, internal-facing barcode (such as a datamatrix code) for tracking and traceability.
It’s important to understand that SmartLabel isn’t just about marketing what is already on the label—it’s about sharing all the information that doesn’t fit on the label. The timely technology gives brands the opportunity to create a conversation between consumers and the farmers or producers of the products they use. To facilitate these engagements, more than half of the companies currently providing label transparency through SmartLabel are activating packages with SmartLabel QR Codes.