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What is the difference between a static and dynamic QR code?

What is the difference between a static and dynamic QR code?

Dynamic vs. static codes. A dynamic QR code provides the ability to change the destination address to which the QR code redirects to. With dynamic QR codes, reprinting of the code is not necessary after changing the address. Unlike dynamic QR codes, static QR codes point to a fixed address. A static QR code does not allow changing the destination that the QR code resolves to when scanned.

Dynamic QR Code

A Dynamic QR code has a modifiable destination URL.

A Short URL is placed into the QR code which then transparently re-directs the user to the intended destination. Dynamic QR codeThe destination of a dynamic QR code can be changed at any time and as often as you want – even if your marketing material has already been printed. This will save reprinting costs, effort and enable you to respond to any changes in the campaign as quickly as possible.

Static QR Code

A Static QR code has a fixed destination URL.

The information encoded in static QR codes are fixed. The destination/data is stored directly in the QR Code graphic (hence QR codes are also getting larger and form a more complex pattern if there is more data to store). Therefore, the stored destination/data cannot be changed. Any typo in an already printed QR code cannot be changed, as with any other printed material.

 

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Delivr® is a privacy-first software and services company serving thousands of businesses looking to drive audiences from offline to online experiences. Established in 2008, Delivr has developed software to track and visualize consumer engagement with print and broadcast media, labels and packaging. With Super Simple Serialization℠ and TrueMrk®, Delivr is extending its martech product suite to serialize and authenticate products. Headquartered in the USA.